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What do you drive Facebook contest

June 20, 2011

In april, Mazda Canada launched an all-new advertising campaign that centers around the question, “What do you drive?”. The campaign is built around the core brand belief that, “if it’s not worth driving, it’s not worth building”. The new campaign celebrates the company’s rallying cry: Zoom-Zoom by highlighting Mazda’s passionate attitude towards driving, its engineers’ obsession over the details, and a rule-breaking innovative spirit.

To continue in this way, Mazda Canada launches in early June the “what do you drive” Facebook contest. On opportunity for Canadian Mazda owners to share their driving experiences for a chance to win a brand new 2011 Mazda3.

How does it work?

After registration to compete, you need to upload your thoughts and feeling about what you drive in the form of a photo, video or a written testimonial on Mazda Canada Facebook Page. Then, Facebook users have until August 31^st, 2011 to share their entries and vote on their favourite.

This contest strives to underscore Mazda’s devotion to creating exceptionally fun-to-drive, well-crafted vehicles. “At Mazda, we don’t build cars for everyone; we build cars for people who care about what they drive, so Mazda owners tend to be driving enthusiasts, said Vito Paladino, Director of Marketing for Mazda Canada Inc.”They’re passionate about their cars, and they are also very engaged online. This contest gives them an outlet to express their passion”.

What can you win?

Contest prizes include: one of two 2011 Mazda3 grand prize vehicles (one Mazda3 sedan GT, one Mazda3 Sport hatchback GT), a secondary prize of a Canon EOS 60D DSLR camera price pack, as well as weekly Canon PowerShot SD3500 digital camera giveaways.

To register and participate to What do you drive Facebook contest, visit Mazda Canada Facebook Page

Source: media.mazda.ca

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