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Mazda Minagi at the Geneva Motor Show 2011

March 8, 2011

Mazda presented the world premiere of its new MINAGI concept car. On the main stage in Geneva both the MINAGI and SHINARI concepts embody the brand's new KODO design identity. In addition, the stand hosted a special exhibition of Mazda's SKYACTIV technologies including new powertrains, transmission, body and chassis technologies which will feature in next-generation Mazda products. Finally, Mazda is introducing a new ‘Spring 2011 special edition’ MX-5 sportscar for the European market.

Mazda MINAGI is a stylish expression of pent-up energy. In Japanese, its name conjures up the image of an object pulsating with energy and perfectly reflects the vehicle's speed, agility and spirited character. For MINAGI, Mazda designers looked at different aspects of cheetahs as they hunt. A cheetah’s head is positioned high, while long, powerful and supple limbs hold its lean torso upright to enable it to change direction quickly at high speed. Mazda’s designers set out to evoke the moment when an animal contracts its muscles, ready to lunge at its prey. Such a lunge can be in any direction; an idea which fits with the function of an agile crossover SUV as it darts Concept.

The cargo bay of conventional SUVs often resembles a vehicle wearing a backpack, whereas MINAGI presents an image of a muscular entity that cleanly incorporates spaciousness within well-toned lines. Placing the A-pillar rearward emphasizes the rearward orientation of the cabin. This stands in sharp contrast to the single-arc silhouette of frontward A-pillar placement on minivans, and emphasizes the driving position; a priority of this design. The cabin’s position relative to the lower body is further back than on conventional SUVs. The chromed ‘signature wing’ on the front fascia, shared with SHINARI, makes MINAGI immediately recognizable as a Mazda and creates a strong impression.

Mazda's designers set out to realise a driver-focused cockpit and a cabin environment that expresses a reassuringly high level of strength and solidity. Superior fit and finish adds to the anticipation of the driving pleasure to come by creating a refined and quality cabin environment. The main black interior colour is contrasted by the colour red in the rear seatbacks and at the bottom of the door armrests

Characteristics unique to a compact crossover SUV. Four upright satin chrome struts appear to support the instrument panel, each rising upward in an image of vertical strength which appears to defy gravity, underscoring the impression that MINAGI’s occupants are securely protected. The design of the instrument cluster and surrounding switches emphasizes the snug, sporty nature of the driver-focused cockpit, while expressing Mazda’s sporty ethos

Contact us today to get more information or to ask for a test drive of one of our 2011 Mazda models.

Source: Auto-Types

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